Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging. Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3… Continue reading Why Messaging Is More than a Tagline with Michelle Mazur
Tag: podcast
The Common Sense Approach to Success with John Lee Dumas
In this week’s episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he’s interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss. Today, he switched seats to talk to me… Continue reading The Common Sense Approach to Success with John Lee Dumas
How to Embrace the Anti-Racism Revolution Coming to Entrepreneurship with Trudi Lebron
How inclusive is the business you’re building? This is a question every entrepreneur should ask themselves – in today’s world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day. The guiding principle on which I built my business is gender equality, and I was so excited… Continue reading How to Embrace the Anti-Racism Revolution Coming to Entrepreneurship with Trudi Lebron
How to Crush Through Your Internal Glass Ceiling
Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck growing them? I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my… Continue reading How to Crush Through Your Internal Glass Ceiling
How to Build a Big Business with a Tiny Offer with Allie Bjerk
Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers. But if not a freebie, what else will attract the right people to our email list? Allie Bjerk has figured it… Continue reading How to Build a Big Business with a Tiny Offer with Allie Bjerk