It was never my plan to be a turnaround CEO, yet 16 years ago I became one. I had to make sure the company had enough cash flow to pay salaries. It wasn’t what I signed up for and it caught me by surprise – much like this recession has caught us by surprise now.… Continue reading Pivot to Recession Proof Your Business
Tag: The Sigrun Show
Coronavirus and the Looming Recession
I never thought I would talk about a virus on my podcast, recession maybe, but not a virus. But here we are. At the time of the recording of this episode there are 65 confirmed cases of the Coronavirus in Iceland and 500 people in self-isolation, a country with a population of only 350.000 people.… Continue reading Coronavirus and the Looming Recession
How to Go From Being an Unknown Expert to a Household Name with Selena Soo
If you want to grow and scale your business, Facebook ads alone aren’t going to cut it. Have you ever thought about using publicity to make your business grow and become a known expert in your field? There are a lot of good reasons to do so: Publicity costs you less, it reaches an audience… Continue reading How to Go From Being an Unknown Expert to a Household Name with Selena Soo
How to Focus on One Thing and Not Break Your Business with Denise Duffield-Thomas
As entrepreneurs, we love to try out new things. It’s in our nature. I’m a squirrel myself – I want to try one thing and then the next new thing and then that other thing. Some call this the shiny object syndrome. Yet it’s better to do one thing really well than to do many… Continue reading How to Focus on One Thing and Not Break Your Business with Denise Duffield-Thomas
How to Create Viral Content with Katya Varbanova
How to Create Viral Content Going viral isn’t just about having your 15 minutes of fame. If your content goes viral, your brand is exposed to a whole new audience you couldn’t ever reach organically. It’s promoting your business without having to spend on ads. Are you worried you can never reach that many… Continue reading How to Create Viral Content with Katya Varbanova